Digital · SEO — 30 September 2026
Designing your website for AI search
Search is changing fast. Clear structure, plain language and a strong brand now matter more than ever. Five practical steps to stay visible.
Answers, not just links
AI assistants summarise the web for people. Pages that answer real questions in plain language, with clear headings, are far more likely to be quoted.
Five steps to start with
1. Write one clear page per service. 2. Use descriptive headings. 3. Add real names, places and numbers. 4. Keep page titles under 60 characters. 5. Publish useful articles regularly.
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