Selected work
Brand, campaign and digital projects, with the results they delivered.
01 — Mining · Investor & ESG
A complex business, made visible.
A five-year partnership covering brand, investor and ESG communication, stakeholder engagement, video and AI-assisted content.
Gold
Future
02 — Spirits · Campaign
Celebrated through-the-line campaigns.
Through-the-line campaigns for Smirnoff in South Africa, led while heading JWT Cape Town — work cited when the office was recognised for tripling in size.
03 — Energy · Retail & Brand
A flagship account, held and grown.
A cornerstone client of JWT Cape Town under Jim's leadership as MD, spanning integrated brand and retail communication.
04 — Spirits · Film & Craft
Keep Walking, crafted for South Africa.
Award-recognised film craft for Johnnie Walker's Keep Walking platform, produced with Darling Films while Jim led Wunderman Thompson South Africa.
05 — Telecom · Commerce
A pitch worth retaining.
Led the cross-functional team through a hard-fought, competitive pitch to retain the Vodacom business at Publicis Commerce — then delivered the innovation that won it.
06 — Technology
A category made visible.
One brand and product experience for a technology platform preparing to scale.
07 — Culture
A digital home with depth.
A website that organises a growing archive of work so visitors find what they need quickly.
08 — Impact
Complexity, made compelling.
A clearer story and website that explain ambitious impact work without dumbing it down.
Pan African Resources, Smirnoff, Shell, Johnnie Walker and Vodacom are documented partnerships from Jim's agency leadership. Representative concepts remain clearly identified pending approved case-study material.